Datalift - Fitness Insights
Create a unified platform turning fragmented health and fitness data into actionable insights.
Key Results Achieved
The Challenge
Create a unified platform turning fragmented health and fitness data into actionable insights.
Business Challenges
- Increase workout adherence and engagement
- Differentiate in a crowded fitness app market
- Turn fragmented fitness data into actionable insights
Technical Challenges
- Aggregate wearable and nutrition data into a unified model
- Build scalable pipelines for real-time insights
- Maintain data privacy and reliability across devices
Timeline
9-month program broken into multi-month workstreams
Our Solution
Proglia delivered a robust MVP with wearable integrations, AI-powered workout and nutrition recommendations, and visual dashboards, all accessible via a Flutter mobile app and a polished Next.js site.
Core Features
- Unified data aggregation from wearables and nutrition sources
- AI-driven personalized workout recommendations
- Real-time progress tracking and analytics
- Goal setting, adherence tracking, and social motivation
Technologies & Implementation
Technologies & Platforms
Knowledge Stack
Technical Architecture
- Node.js backend with AWS Lambda & API Gateway
- PostgreSQL for structured data and AWS S3 for media
- GitHub Actions and Docker for CI/CD
AI Components
- Agentic AI for workout suggestions
- OpenAI-based NLP insights
- Custom vector databases for personal data modeling
- Deepseek AI models for recovery and performance optimization
Implementation Timeline
Months 1-2
Kickoff, UX/UI design, and Next.js landing page development
Months 3-4
Flutter app scaffolding, backend setup, CI/CD integration
Months 5-6
Wearable API integrations, nutrition database, early user testing
Months 7-8
AI model integration, data pipelines, and dashboard features
Month 9
QA testing, optimization, launch marketing, official release
Results & Impact
Immediate Results
- 95% user satisfaction rating from beta users
- Onboarded 10+ engaged beta users
- 50% increase in workout adherence rates
Long-term Impact
- 40% increase in daily active user engagement
- Platform foundation for scaling to thousands of users
- Validated product-market fit for fitness insights
“Proglia's team built exactly what we envisioned. The AI insights are helping our users achieve their fitness goals, and the app experience is smooth and intuitive.”
Key Lessons Learned
Unified data aggregation creates significant value for users
AI-powered insights drive engagement and adherence
Cross-platform development enables broader market reach
User feedback during beta is essential for product-market fit
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