Malwelt – AI Coloring Platform for Kids
Full-cycle AI app development for custom coloring pages while ensuring child safety and monetization.
Key Results Achieved
The Challenge
Full-cycle AI app development for custom coloring pages while ensuring child safety and monetization.
Business Challenges
- Validate market demand for AI-generated coloring pages
- Build trust with parents and educators with clear value
- Launch with a sustainable freemium monetization model
Technical Challenges
- Ensure child-safe, age-appropriate content generation
- Implement prompt moderation and filtering
- Ship quickly using low-code while staying scalable
Timeline
Fast 8-week cycle from discovery to production
Our Solution
A full-stack MVP using Bubble.io, OpenAI, and FAL.ai to enable prompt-to-image generation, child-safe content filtering, and Stripe-based freemium subscriptions. Delivered in just 8 weeks.
Core Features
- AI-powered image generation from user prompts
- Age filtering and themed difficulty levels
- Downloadable, print-friendly coloring content
- Freemium model with Stripe subscription integration
- User history: saved activities, favorites, and prompt logs
- Admin dashboard for moderation and analytics
Technologies & Implementation
Technologies & Platforms
Knowledge Stack
Technical Architecture
- Low-code platform with Bubble.io
- Stripe integration for billing and subscriptions
- AWS S3 for scalable storage
- Custom prompt moderation layer for content filtering
AI Components
- Prompt-to-image generation using FAL.ai and DeepSeek
- Age relevance scoring and NSFW filtering
- Retrieval-based prompt suggestion engine
Implementation Timeline
Week 1
Product discovery, wireframes, backend setup
Week 2
AI image model integration and testing
Week 3
Prompt-to-image flow development
Week 4
Stripe billing and subscription setup
Week 5
AI-based prompt filtering and content safety
Week 6
Saved content and user history features
Week 7
Testing and QA with early users
Week 8
Polishing, bug fixes, and deployment
Results & Impact
Immediate Results
- 1,200+ coloring pages generated by users
- 300+ users onboarded and engaged
- 100% platform uptime maintained
Long-term Impact
- Zero inappropriate content incidents
- Validated product-market fit for AI coloring platform
- Positive user reviews from parents and educators
“Proglia brought our vision to life remarkably fast. The AI coloring platform is a hit with kids and parents alike. The child safety features give us complete peace of mind.”
Key Lessons Learned
Child safety features are non-negotiable for kids' platforms
No-code platforms enable rapid MVP validation
Freemium models work well for creative tools
AI content moderation is essential for user-generated content
Ready to Create Similar Results?
Let's discuss how we can help transform your business with AI and automation.